Students studying together

Summer 2019 Graduate Course Promotions

Still looking for class ideas for the upcoming  semester? Consider one of the following and register today!

BUSN 6520 – Leading Individuals and Teams
Tuesday/Thursday 6:00-8:30 p.m.

This course offers experiential and engaging exposure to many facets of effective team leadership. We’ll work together to expand on self-awareness, emotional intelligence, team dynamics and how to engender a positive team culture leading to high-performing and exceptional team outcomes. ‘Real-world’ assignments foster students’ learning about how to form teams around purpose, diagnose challenges, and utilize leadership skills like goal setting, leveraging strengths, interpersonal communication, motivation and conflict identification/resolution to keep their teams on track. Top-notch guest speakers sprinkled throughout the session add flavor to key-course-learnings.

ACCT 6330 – Fraud Auditing

Fraud is an ever-increasing problem throughout the global business environment. This course provides an introduction to, and guidance for, creation of an effective fraud audit program in core business systems. The fraud audit is designed specifically to detect potential fraud and is vastly different than the traditional audit. Fraud auditing focuses on proven fraud methodology that allows auditors to discover fraud versus investigating it. The course:
• Explains how to create a fraud audit program
• Shows auditors how to locate fraud through the use of data mining
• Focuses on proven methodology for detecting fraudulent transactions
• Explores fraud discovery

Prerequisites: ACCT 6020

MKTG 6820 – Sports and Entertainment Marketing
Tuesday/Thursday 6:00-8:30 p.m.

This course focuses on techniques for formulating marketing plans for various types of sports organizations. The course deals with marketing issues particularly germane to sports organizations such as: fans as consumers, fan loyalty, sports pricing, servicescapes, player development and sports sponsorships. This course includes lectures, guest speakers, cases, examinations and student group projects.

MKTG 6822 – “Fan”tastical Consumers of American Sports and Entertainment
Hybrid with event attendance and some classes

This course will not meet every day listed on the schedule. Students may attend numerous events as a group (e.g., Rockies game, concert or festival, play, Little League) that are selected by the professor or choose to attend similar events on their own schedule. Some class attendance is required. Students will be responsible for purchasing tickets for events.

Prerequisites: BUSN 6560

MKTG 6090 – Big Data Customer Relationship Management
Monday/Wednesday 6:00-8:30 p.m.

This course is designed to acquaint students with practices and issues in state-of-the-art customer relationship management (CRM) systems in an array of different types of organizations. Students will develop a “beyond buzzword” grasp of key CRM concepts, and learn the scientific approach to marketing with hands-on use of analytics and software to analyze and act on customer information. This course explores issues related to challenges of developing and managing relationship marketing strategies and programs, the various metrics used in CRM such as customer lifetime value, and the tools used for efficient allocation of resources to maximize customer value.