O’Connor, Edward J. & Fiol, C. Marlena
Physician Executive Vol. 32, Issue 1, p. 18-33

The article presents information on the focused entrepreneurial thinking to provide quality medical care and strong financial health. Entrepreneurial focus is the key ingredient that may mean the difference between surviving and thriving as an organization. A physician executive needs to encourage taking the steps required to ensure that one’s reward must support the organization’s people’s commitment to quality, safety, and contribution. People throughout health care organizations often do not judge the potential of values and visioning processes.