O’Connor, Edward J. & Fiol, C. Marlena
Physician Executive Vol. 32, Issue 1, p. 72-74

Innovation is critical to long-term success in today’s health care environment. Change is accelerating, competition increasing and access to information expanding. Many health care providers try to ignore these changing demands while continuing to practice past behaviors. Others react by leaving the profession in order to avoid having to make the required adjustments. Neither strategy contributes much to generating the innovation required to effectively deliver care in today’s environment.