Still looking for class ideas for the upcoming  semester? Consider one of the following and register today!

MKTG 6820 – Sports & Entertainment Marketing
Wednesdays 6:30 PM – 9:15 PM
Instructor: Michael Poirot

This course focuses on techniques for formulating marketing plans for various types of sports organizations. The course deals with marketing issues particularly germane to sports organizations such as: fans as consumers, fan loyalty, sports pricing, servicescapes, player development and sports sponsorships. This course includes lectures, guest speakers, cases, examinations and student group projects. With this course, students can learn about the glamorous world of sports marketing from an Industry Leader with a successful career in sports marketing.