Gregory D Saxton, Onook Oh, Rajiv Kishore
Information Systems Management,Vol. 30, Issue 1, Pages: 2-20.
In this article, the authors first provide a practical yet rigorous definition of crowdsourcing that incorporates “crowds,” outsourcing, and social web technologies. They then analyze 103 well-known crowdsourcing web sites using content analysis methods and the hermeneutic reading principle. Based on their analysis, they develop a “taxonomic theory” of crowdsourcing by organizing the empirical variants in nine distinct forms of crowdsourcing models. They also discuss key issues and directions, concentrating on the notion of …