Zixia Cao, Ruiliang Yan
Journal of Public Policy & Marketing,Vol. 35, Issue 1, Pages: 58-75.
Prior research has investigated consumers’ perceptions of nutritional information but does not detail how the use of nutrition claims on product packages may be associated with a manufacturer’s financial performance. Using data from 38 firms, the authors find evidence that a firm’s stock market performance and sales relate significantly and positively to both the degree of nutritional emphasis and the specificity of nutrition claims on product packages but relate negatively to the diversity of nutrition claims the company uses across …