Bidyut B Hazarika, James Gerlach, Lawrence Cunningham
International Journal of E-Business Research (IJEBR),Vol. 14, Issue 4, Pages: 1-27.
In this study, the authors address the question of whether firms may successfully pursue service recovery strategies after severe online privacy violations. The study treats online privacy violations as a service failure and uses justice theory to measure repurchasing intention after consumer complaints in three different scenarios. The three scenarios differ in the sense that the accountability and the outcome of the service failure are different. The results indicate that despite the different instances of online privacy violation in each scenario, the service recovery efforts consistently created satisfaction with service recovery, significantly increased consumer trust, decreased perceived risk and increased repurchase intentions. The study finds that that both distributive and procedural justice plays an important role in online service recovery while interactional justice did not have any impact. Finally, even in cases of severe
James H Gerlach, Chorng-Guang Wu, Lawrence F Cunningham, Clifford E Young
International Journal of Open Source Software and Processes (IJOSSP),Vol. 7, Issue 3, Pages: 20-38.
This article reports on an exploratory study of the causes and effects of conflict within the open source software project, Debian. Conflict arose when the project leader decided to introduce payment for select volunteers within an all-volunteer project to speed up the release of Debian. The study utilized the theoretical framework of Boltanski and Thvenot for understanding disputes. The results of the survey of Debian developers show that the conditions for conflict were complex and were driven by perception of misuse of …
Chorng-Guang Wu, James H Gerlach, Clifford E Young
Open Source Software Dynamics, Processes, and Applications, pp. 231-259
This study differs from previous studies on open source software (OSS) developer motivation by drawing upon theories of volunteerism and work motivation to investigate the motives and attitudes of OSS volunteer developers. The role of commitment is specifically interesting, which is well established in the volunteerism and work motivation literature as a predictor of turnover and positively related to work performance, but has been overlooked by OSS researchers. The authors have developed a research model relating …
Chorng–Guang Wu, James H. Gerlach, Clifford E. Young
International Journal of Information and Decision Sciences, Vol 5 No. 2/2013
This study explores the relationships between open source software (OSS) volunteer developers’ motivations, commitment to the OSS community and effort spent on OSS development. The study considers multiple extrinsic and intrinsic motivations that are expected to influence developer effort, and also measures the extent to which developers commit themselves to the OSS community, which in turn is expected to cause them to exert effort on behalf of OSS projects. The model is empirically tested using a field survey of OSS volunteers. The results show that the major motivational forces driving OSS volunteer developers’ effort are helping others (intrinsic motivator), fun for coding (intrinsic motivator) and peer recognition (extrinsic motivator), while developer commitment has a direct and significant effect on their effort decisions. Findings also suggest that time availability moderates the relationship between commitment and effort.
Bruce Neumann, James Gerlach, Hyo-Jeong Kim
International Journal of Public Information Systems, vol 2010 Issue 1, Pages: 83-109
When a government entity outsources IT projects, consideration must be given early in the project to potential disputes and/or litigation with other parties, particularly thirdparty
vendors, the public-at-large, and other parts of the supply chain. In this case, the State contracted for the Colorado Benefits Management System (CBMS) and the counties throughout the state were expected to deliver client services using the new system. The public expected transparency of government reporting while the State focused on accountability measures of the CBMS project. We use Agency Theory to help explain why certain public expectations were not initially met by CBMS and how some of these “disconnects” could have been avoided. Since the State, IT vendors, the public, and counties have different goals, risk preferences, and information needs, they used different measures to evaluate any government IT project. These mismatched measurements help explain the cause of any unmet expectations that can lead to disputes and/or litigation. We found that the State and IT vendors evaluated this IT project using more process-based accountability measures while the public and counties evaluated the project more with outcome-based measures. Therefore, we recommend that the State and IT vendors should emphasize both outcome-based and process-based measures in order
to be more transparent when designing and implementing IT projects. The Colorado Benefits Management System (CBMS) provides an interesting case study showing how Agency Theory can be applied to a governmental IT project and how different measurements used by the State, IT vendors, the public, and counties contributed to the
tension and turmoil experienced while implementing CBMS.
Lawrence F. Cunningham, Clifford E. Young, James Gerlach
Journal of Services Marketing Vol. 23, Issue 1, p. 11-23
Purpose – Few marketing studies look at service classifications for self-service technologies (SSTs) and none directly compare consumer-based perceptions of traditional services to SSTs. To fill this gap, this study aims to examine how customers perceived traditional services and SSTs on service classifications criteria proposed by Lovelock, Bowen and Bell.
Design/methodology/approach – In two separate studies consumer ratings for each classification method on each service were obtained. Using multi-dimensional scaling (MDS), 13 traditional services and 12 SSTs were separately mapped onto a perceptual space of service classifications.
Findings – The comparison of the two perceptual spaces reveals that consumers viewed the classifications of convenience, person/object, and delivery for SSTs differently than that for traditional services. The classifications of traditional services were represented by two dimensions of customization/standardization and person/object. In contrast, the classifications of SSTs were represented by two dimensions of customization/standardization and separability/inseparability. Thus the description of the underlying dimensions of services varied by traditional services or SSTs.
Research limitations/implications – It is possible that the results of the MDS were influenced by the use of preset classifications. Results may also be influenced by the authors’ choice of MDS method. Further research is needed regarding the classification of SSTs and the use of these classifications for SST design.
Originality/value – This research extends previous consumer-based classification research by including SSTs. The findings identified separate typologies for SSTs and traditional services. The typologies should be of interest to both researchers and managers who are interested in how SSTs are perceived by consumers.
Wu, Chorng-Guang, Gerlach, James H., and Young, Clifford E.
Information & Management Vol. 44, Issue 3, p. 253-262
We investigated open source software (OSS) developers’ intentions to continue their involvement in future projects. The research goal was to analyze the motivations of OSS developers systematically and identify those factors that influenced their continuation. A work motivation model for OSS developers was proposed and a research model was empirically validated using data from a field survey of 148 OSS participants. The results showed that OSS developers’ feelings of satisfaction and their intentions to continue with OSS development was influenced by both helping behavior and economic incentives and also that adequate motivators existed, though OSS developers did not benefit equally and there was substantial room to improve their experiences as OSS developers.
Cunningham, Lawrence F.; Gerlach, James; and Harper, Michael D.
Journal of Financial Services Marketing Vol. 10 Issue 2, pp. 165-178.
Abstract This research investigates the premise that purchasing e-banking services is perceived to be riskier than purchasing traditional banking services. Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this exploratory study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. A survey of 159 respondents reveals a risk premium for e-banking services that follows a systematic pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for e-banking services shows more radical changes in risk levels than traditional banking services. The analyses indicate that financial risk drives the risk premium while psychological, physical and time risk play ancillary roles as risk drivers at certain stages of the consumer buying process. A major implication of this study is that there is a risk premium for e-banking services and the risk premium permeates all stages of the consumer buying process. Risk mitigation strategies are addressed.
Cunningham, Lawrence F., James H. Gerlach, Michael D. Harper, and Clifford E. Young
International Journal of Service Industry Management Vol. 16 Issue 4, pp. 357-372.
Purpose: This research investigates the premise that the use of Internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping.
Methodology: A survey or 263 respondents investigated perceived risk at various stages of the consumer buying process.
Findings: The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for Internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process.
Practical Implications: A major finding of this study is that there is a risk premium for Internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the Internet risk premium does affect usage levels; implying that the Internet risk premium is consequential and warrants the implementation of risk mitigation strategies.
Originality: Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process.
Cunningham, Lawrence F., Gerlach, James and Harper, Michael D.
Journal of Air Transportation Vol. 9 Issue 1, p. 21-35
This research investigates the premise that the use of Internet airline reservation systems is perceived to be riskier than traditional airline reservation systems. Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. A survey of 159 respondents reveals that perceived risk for both traditional and Internet airline reservation services follows a systematic pattern throughout the consumer buying process. Perceived risk for both traditional and Internet airline reservation systems falls during information search but recovers and rapidly increases as consumers approach the moment of purchase. When viewed as a dynamic process, perceived risk for Internet airline reservation services shows more radical changes in risk levels than the traditional service. Another major finding of this study is the discovery of a risk premium for Internet airline reservation services that permeates all stages of the consumer buying process.