Vicki R Lane, Jiban Khuntia, Madhavan Parthasarathy, Bidyut B Hazarika
Journal of Global Information Management (JGIM),Vol. 25, Issue 3, Pages: 98-120.
In this study, the authors examine how the internet is changing two critical personal value dimensions of India’s youth. Based on values theory, and using data that spans a decade from 2004-2014, they contend that time spent on the internet is an influential factor in changing self-enhancement and self-transcendence values. Given the tremendous increase in exposure to western products, ideals, and people-to-people interaction via internet connectivity (India has over 275 million internet users who communicate in the …
Madhavan Parthasarathy, Vicki Lane, Mary Lee Stansifer
Journal of Indian Business Research, Volume 7, Issue 3, Pp. 271-291
Purpose – This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals via media advertising, and greater one-to-one interaction with Americans and other English-speaking people from individualistic cultures (India has over 250 million Internet users who communicate in the English language), it was proposed that young Indian consumers would adopt values associated with self-enhancement and individualism, forsaking self-transcendence-related ideals such as benevolence and universalism.
Design/methodology/approach – Data pertaining to the Rokeach value scale (RVS) were collected in New Delhi in 2004 and 2014 and tested using MANOVA.
Findings – The results strongly support the contentions, save a couple of surprises. Implications of this dramatic change in values in a relatively short period are discussed from a marketing perspective.
Originality/value – This is the first paper that empirically measures changing consumer values in India.
Madhavan Parthasarathy, Vicki Lane, Mary Lee Stansifer
Journal of Indian Business Research,Vol. 7, Issue 3, Pages: 271-291.
Purpose-This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals via media advertising, and greater one-to-one interaction with Americans and other English-speaking people from individualistic cultures (India has over 250 million Internet users who communicate in the English language), it was proposed that young Indian …
International Journal of Risk and Contingency Management (IJRCM), Volume 3, Issue 4, Pp. 16
This paper proposes excess stock market return as a way to measure the impact of marketing strategy on firm value. First, it provides an overview of event study method. An event study examines the excess return to a firm’s stock price after the release of information that is relevant to the firm’s financial success. Second, it shows how excess return captures a marketing strategy’s impact on firm value. It presents a model that illustrates how a marketing strategy impacts consumers, future cash flows, firm value, investor’s expectations, and excess return. Third, a comparison shows that excess return stacks up well against standard marketing metrics. Excess return yields unbiased estimates, allows direct causal inference, is future oriented, includes all cash flows, accounts for opportunity costs, factors in risk, and takes into account the time value of money.
Lane, Vicki R. and Scott, Susanne G.
Organizational Behavior & Human Decision Processes, Vol. 104, Issue 2, p. 175-192
This paper proposes the Neural Network Model of Organizational Identification; the model depicts organizational identification as an associative link within an organization member’s social knowledge structure of self as it relates to a focal organization. Within this knowledge structure, organization identification connects self to organization via an attribute sub-network that includes self-concept and organization identity and via a valance sub-network that includes organization based self-esteem and attitudinal commitment. This model draws on the principles of balance-congruity, imbalance dissonance, and differentiation [Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. Psychological Review, 109, 3–25.] to predict relationships between these organizational constructs. The Neural Network Model of Organizational Identification is parsimonious yet it effectively integrates and synthesizes the burgeoning literature on organizational identification. By operating at a neural network level of analysis, the model departs substantially from existing organization models by (1) specifying unique construct definitions; (2) offering an alternative perspective of the affective/cognitive dimensions and interrelationships; (3) introducing the concept of implicit cognition to the literature on organizational identification, which makes apparent problems with current measures; and (4) explaining phenomena not explained in existing models. This perspective adds precision and reveals that organizational identification is interconnected within a reciprocal network of mutual causality.
Lane, Vicki R. and Keaveney, Susan M.
Psychology & Marketing Vol. 22 Issue 11, pp. 857-885
Service managers implement customer satisfaction evaluation cards (CSECs) to help them better understand and serve their customers. Yet a robust finding from recent research is that consumers who expect to evaluate provide lower satisfaction ratings than customers who are asked to evaluate without prior notice. This article reports results of two experiments that examine the effects of expecting to evaluate (here, the CSEC effect) in the negative context of service failure. The experiments utilize thought-listing protocols to differentiate between vigilant processing (VPT) and negativity bias (NBT) theories and reinforce the internal validity of the CSEC effect. The studies also extend prior research by separating CSEC effects on evaluations of the service employee from CSEC effects on the service firm overall. Study 2 examines consequences of the CSEC effect not previously studied (switching, complaining, and negative word-of-mouth intentions) and extends external validity through an international replication.