Vicki Lane, Madhavan Parthasarathy
Research, Practices, and Innovations in Global Risk and Contingency Management (Book),Pages: 20-37.
Marketing metrics provide measures of the impact of various marketing strategies. This paper examines excess stock market return as a potential measure to include in the metric arsenal. Excess stock return reflects investors’ views of the likely impact of a particular strategy. Investors form expectations about how the strategy will affect future cash flows. Consequently, a stock’s price changes to reflect investor “votes” about the strategy’s impact on firm value. By tapping into event study techniques for measuring the impact of an announcement, firms can better understand the value of a particular marketing strategy. An assessment of various marketing measures indicates that excess stock market return compares favorably to other metrics. Excess return yields unbiased estimates, allows direct causal inference, is future oriented, includes all cash flows, accounts for opportunity costs, factors in risk, and takes into account
PERSPECTIVES ON QUALITATIVE LUXURY BRAND ASPECTS
Francisco J. Conejo, Lawrence F. Cunningham
Journal of International Marketing Strategy,Vol. 6, Issue 1, Pages: 33-46.
When organizational politics matters: The effects of the perceived frequency and distance of experienced politics
John M Maslyn, Steven M Farmer, Kenneth L Bettenhausen
human relations,Vol. 70, Issue 12, Pages: 1486-1513.
Drawing from literature linking organizational politics with effects of challenge or hindrance stressors, this study investigated the effects of the frequency and psychological distance of positive and negative conceptualizations of perceived politics on the impact to the individual. It was hypothesized that the frequency of political behavior would exhibit an inverted-U-function relationship with favorable evaluations of political behavior and that this relationship would be moderated by distance. Two independent samples were used to test the hypotheses. Results for negative conceptualizations of perceived politics indicated a curvilinear frequency-evaluation relationship such that moderate levels of negative or dysfunctional politics are evaluated more favorably than either high or low levels. The distance of the political behavior was further found to moderate this relationship, with distant politics having little effect on the
ON LUXURY BRAND DIMENSIONALITY
Lawrence.Cunningham@ucdenver. edu, Francisco.Conejo@ucdenver. edu
Journal of International Marketing Strategy,Vol. 5, Issue 1,
AN INTERVIEW WITH FRANCK VIGNERON, PROFESSOR OF MARKETING, CALIFORNIA STATE UNIVERSITY, NORTHRIDGE ON LUXURY MARKETING, AND RELATED ISSUES.
Lawrence Cunningham
Journal of International Marketing Strategy,Vol. 5, Issue 1,
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
Zixia Cao, Ruiliang Yan
Industrial Marketing Management,Vol. 67, Pages: 148-157.
In this paper, we investigate an under-researched issue by examining the financial performances of both partner firms in a brand alliance. We find that a participating firm’s brand value and other brand characteristics are associated with not only its own financial performance but also its partner’s financial gains from the collaboration. Our results show that the participating firm gains higher stock returns when its partner’s brand value is higher. However, brand value differential reduces the positive effect of brand value on the partner firm’s financial performance. In addition, the primary partner’s brand alliance experience helps increase the positive effect of primary partner’s brand value on the stock returns of the secondary partner. The secondary partner’s brand exploitation attenuates the positive effect of secondary partner’s brand value on the stock returns of the primary brand firm.
Training trends: Macro, micro, and policy issues
Wayne F Cascio
Human Resource Management Review,
The scope of the training enterprise is vast, the field is dynamic, and multi-level issues confront training researchers. After identifying three “mega trends” – globalization, technology, and demographic changes – this paper reviews training trends at the macro level, the micro level, and emerging policy issues and links each one to the mega trends. The macro-level trends – increasing demands for personal and professional development by job seekers and employees, the effects of digital technology on work, structural changes in labor markets, increasing training opportunities for non-standard workers, and training as an important aspect of an employer’s brand – reflect broad trends in the economy. Micro-level trends – better understanding of requirements for effective learning; use of short, digital lessons; and options for optimizing learning and preventing skill and knowledge decay – each focus on improving the
Technology-driven changes in work and employment
Ramiro Montealegre, Wayne F Cascio
Communications of the ACM,Vol. 60, Issue 12, Pages: 60-67.
Y ZENZEN of enormous quantities of structured and unstructured data, requiring the adjective “big” to distinguish this new paradigm of development. Ubiquitous computing also blurs the boundaries between industries, nations, companies, providers, partners, competitors, employees, freelancers, outsourcers, volunteers, and customers. They also yield opportunities to unify the physical space, which has always used information to try to make an inherently inefficient system more efficient, and the electronic space, which enables information accessibility to overcome the limitations of the physical space. Merging the physical and the electronic also has implications for privacy and security, as well as how companies are organized and manage human talent.Given these rapid advances and our increased reliance on technology, the question of how to manage technologyenabled change in work and employment is highly salient for companies and their executives. General predictions anticipate significant changes in knowledge acquisition, sharing, and distribution, as well as related ripple
Human Capital, Skilled Immigrants, and Innovation
Rasha Ashraf, Rina Ray
Skilled Immigrants, and Innovation (September 14, 2017),
Before 2004, by sourcing skilled labor in the international labor market, large, innovative US firms effectively utilized an alternative to investing in the existing human capital stock of these firms. After the immigration policy shock of 2004, when new skilled immigrant hiring became constrained, the firms dependent on skilled immigrant workers reduced R&D investment proactively and contemporaneously. Firm-level innovation outcome, measured by patents and citations, declined for these firms and there was an increase in Sales, General, and Administrative (SG&A) expense beginning three years after the shock. An increase in SG&A suggests a plausible increase in investment in the human capital of existing employees. Our results are robust to placebo tests, tests for alternative hypotheses, a set of falsification tests, and a battery of robustness checks. Although real wages declined for both immigrants and host-country workers after the shock, the decline is statistically significant only for the immigrant workers.
Dimensions of Patient Experience and Overall Satisfaction in Emergency Departments
Mohan Tanniru, Jiban Khuntia
Journal of patient experience,Vol. 4, Issue 3, Pages: 95-100.
Objective:To determine the correlation between individual patient experience dimensions and overall patient satisfaction using text-based analysis of subjective comments of patients treated in emergency departments.Methods:Open-ended comments from 331 patients who visited the emergency departments of 4 hospitals were used for coding different dimensions of patient experience. Regression coefficients were calculated to assess the relationships between dimensions of patient experiences with overall satisfaction.Results:Positive and negative experience of nursing, communications, and infrastructure influence the overall satisfaction. Positive experience attributes of overall care quality influence overall satisfaction, whereas negative experience of the same does not have any influence. Further, experiences of interactions with doctors and scheduling do not have any effect on overall satisfaction in
The Oxford handbook of talent management
David G Collings, Kamel Mellahi, Wayne F Cascio
Oxford University Press,
The Oxford Handbook of Talent Management offers academic researchers, advanced postgraduate students, and reflective practitioners a state-of-the-art overview of the key themes, topics, and debates in talent management. The Handbook is designed with a multi-disciplinary perspective in mind and draws upon perspectives from, inter alia, human resource management, psychology, and strategy to chart the topography of the area of talent management and to establish the base of knowledge in the field. Furthermore, each chapter concludes by identifying key gaps in our understanding of the area of focus. The Handbook is ambitious in its scope, with 28 chapters structured around five sections. These include the context of talent management, talent and performance, talent teams and networks, managing talent flows, and contemporary issues in talent management. Each chapter is written by a leading international scholar in the area and thus the volume represents the authoritative reference for anyone working in the area of talent management.
The uncertainty-of-outcome hypothesis and the industrial organization of sports leagues: Evidence from US College football
E. Woodrow Eckard
Journal of Sports Economics, September 2017, Vol. 18 Issue 3
The uncertainty-of-outcome hypothesis (UOH) posits that sports fans value competitive contests, implying that competitive imbalance within a league will motivate stronger teams to leave. Testable hypotheses can be formulated utilizing the many college football conference realignments over the last century. The results support the UOH. For example, schools leaving an existing conference to form a new major conference, or join a preexisting one, were on average stronger than their former associates in the years before their departure. Also, the number of seed conference championships won by departing schools generally exceeded their “fair share” under an equal-likelihood assumption.
The Influence of Hierarchy on Idea Generation and Selection in the Innovation Process
Dongil (Daniel) Keum and Kelly E. See
Organization Science, Vol. 28, Issue 4, July-August 2017, pp. 653–669
The link between organizational structure and innovation has been a longstanding interest of organizational scholars, yet the exact nature of the relationship has not been clearly established. Drawing on the behavioral theory of the firm, we take a process view and examine how hierarchy of authority – a fundamental element of organizational structure reflecting degree of managerial oversight – differentially influences behavior and performance in the idea generation versus idea selection phases of the innovation process. Using a multi-method approach that includes a field study and a lab experiment, we find that hierarchy of authority is detrimental to the idea generation phase of innovation, but that hierarchy can be beneficial during the screening or selection phase of innovation. We also identify a behavioral mechanism underlying the effect of hierarchy of authority on selection performance and propose that selection is a critical organizational capability that can be strategically developed and managed through organizational design. Our investigation helps clarify the theoretical relationship between structure and innovation performance and demonstrates the behavioral and economic consequences of organizational design choice.
Factors affecting the long-term survival of eBay ventures: a longitudinal study
Dawn Gregg and Madhavan Parthasarathy
Small Business Economics, Vol. 49, Issue 2, August 2017 pp. 405–419
With 40% of the world able to access the internet, online marketplaces provide the small entrepreneur with a hitherto incomprehensible opportunity to reach a global audience with very low barriers to entry and low risk. Yet, academic research has not studied the factors unique to online businesses that affect their long-term survival. This study is the first of its kind that does so using data gathered from eBay’s feedback system in 2004, 2009, and 2013. The results present data on the rate of discontinuance of eBay ventures. Further, a logistic regression analysis suggests that unique factors such as venture size, age, and feedback reputation positively influence the likelihood of long-term survival of an eBay venture. Based on these results and the ensuing discussion, implications for researchers and practitioners are provided.
Virtual team effectiveness: The role of knowledge sharing and trust
Mohamed Alsharo, Dawn Gregg and Ronald Ramirez
Information and Management, Vol. 54, Issue 4, August 2017, Pages. 479-490
Organizations utilize virtual teams to gather experts who collaborate online to accomplish organizational tasks. The virtual nature of these teams creates challenges to effective collaboration and team outcomes. This research addresses the social effects of knowledge sharing on virtual teams. We propose a conceptual model which hypothesizes a relationship between knowledge sharing, trust, collaboration, and team effectiveness in virtual team settings. The findings suggest that knowledge sharing positively influences trust and collaboration among virtual team members. The findings also suggest that while trust positively influences virtual team collaboration, it does not have a significant direct effect on team effectiveness.
A Present Past: The Fallacy of Institutional Maintenance
David Chandler, William M. Foster
Academy of Management 77th Annual Meeting (Best Paper) Proceedings,
The idea that institutions are functions of complex processes that evolve gradually over long periods is taken-for-granted. In spite of this, our understanding of the past and how it informs current institutional configurations remains under-theorized. Where work exists, it tends to be overly literal-treating the past as a sequence of path-dependent, static events. In contrast, we theorize the past as a fluid resource (more stable or more fragile) that is interpreted in the present. The resulting model situates institutions both synchronically in nested hierarchies and diachronically in layers of sediment. We augment this model with a case-study of an essential U.S. institution (constitutional law) and the organization that embodies it (the Supreme Court). In particular, we analyze two Court decisions that define the constitutionality of the death penalty and reveal two conflict mechanisms (subversion in the present and excavation of
Development and evaluation of a similarity measure for medical event sequences
Michael Mannino, Joel Fredrickson, Farnoush Banaei-Kashani, Iris Linck, Raghda Alqurashi Raghda
ACM Transactions on Management Information Systems (TMIS),Vol. 8, Issue 2-3, Pages: 8.
We develop a similarity measure for medical event sequences (MESs) and empirically evaluate it using US Medicare claims data. Existing similarity measures do not use unique characteristics of MESs and have never been evaluated on real MESs. Our similarity measure, the Optimal Temporal Common Subsequence for Medical Event Sequences (OTCS-MES), provides a matching component that integrates event prevalence, event duplication, and hierarchical coding, important elements of MESs. The OTCS-MES also uses normalization to mitigate the impact of heavy positive skew of matching events and compact distribution of event prevalence. We empirically evaluate the OTCS-MES measure against two other measures specifically designed for MESs, the original OTCS and Artemis, a measure incorporating event alignment. Our evaluation uses two substantial data sets of Medicare claims data containing
Science’s reproducibility and replicability crisis: International business is not immune
Herman Aguinis, Wayne F Cascio, Ravi S Ramani
Palgrave Macmillan UK,Vol. 48, Issue 6, Pages: 653-663.
International business is not immune to science’s reproducibility and replicability crisis. We argue that this crisis is not entirely surprising given the methodological practices that enhance systematic capitalization on chance. This occurs when researchers search for a maximally predictive statistical model based on a particular dataset and engage in several trial-and-error steps that are rarely disclosed in published articles. We describe systematic capitalization on chance, distinguish it from unsystematic capitalization on chance, address five common practices that capitalize on chance, and offer actionable strategies to minimize the capitalization on chance and improve the reproducibility and replicability of future IB research.
A flexible approach to estimate the equity premium
Yosef Bonaparte, Frank J Fabozzi
Applied Economics,Pages: 1-11.
In this article, we estimate the risk aversion for households accounting for their lifetime consumption risk. Households take into account the overall lifetime uninsured consumption risk when optimizing their resources, which based on micro data varies across households. Thus, representing households’ consumption by merging cross-sectional micro data into the single Euler equation (the common approach for estimating risk aversion based on consumption-based asset pricing theory) may be too rough an approximation, leading …
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Individual Performance Measures: Effects of Experience on Preference for Financial or Non-Financial Measures
Michael L Roberts, Bruce R Neumann, Eric Cauvin
Advances in Management Accounting,Pages: 191-221.
Purpose Prior research identified conflicts in implementing performance measurement systems that include both financial and non-financial measures. Attempts to incorporate non-financial measures, for example, balanced scorecards (BSCs), have shown short-term success, only to be replaced with systems that rely on financial measures. We develop a theoretical model to explore evaluators’ choice and use of the most important performance measurement criterion among financial and non-financial measures. Methodology/approach Our model links participants’ prior evaluation experiences with their attitudes about relative accounting qualities and with their choice of the most important performance measure. This choice subsequently affects their evaluation judgments of managers who perform differentially on financial versus non-financial measures. Findings Experimental testing of our structural equation